PRIMARY

This is our logo primary representation. This is how it should represented most of the time. Always keep in mind that our brand is special and our logo should be treated with care.

The background shape of our new logo is inspired by the main principles of our product design:
it’s all about math and efficiency.

You can find hexagons everywhere – beehives, snowflakes, basalt columns, organic chemical compounds like benzene, insect eyes... The hexagon is all around - because it wastes no space or energy.

The arrow-looking “M” also stands for something bigger: it is an agent of growth and curiosity. Your endless creativity with MikroTik devices inspires us to always return to the drawing board and do better. Each new product is an exciting opportunity for us to see what the fantastic MikroTik community will come up with. With your support, this arrow will keep going forward no matter what.

We commit to always look for the most effective solutions to deliver the right devices for your networks.

Thank you for being a part of this journey!

You should treat our logotype as one whole object. By any means do not try to edit any of the logos elements when using it. Logo construction is purposefully created to visually work. It is strictly forbidden to try to replicate or make your own version of it. Always use files provided in this Brand Book.

It is important to avoid situations when logotype is used with an inaccurate space around it. Clearspace allows logotype to breathe, to catch correct attention and not to fall over the edge or visually fall on to object next to it.

It is easy to determine the correct size of the clear space. Use logotypes hexagons height as a guide and place it just next to the logotype in all directions.

It may be necessary to substitute for an alternate version of the logo.

Use these logo versions with caution. Always start with primary logo version and work your way down if design situation asks for it.

Positioning

Logo visually likes to be positioned on the left top or bottom side. In some cases its acceptable to position logo in the center.

When using sub brands, it’s easy to incorporate them in an inline manner. Following these simple rules and basic examples, it’s possible to create sub brand with any naming.

There is also an option to incorporate logo with a tiny notation. Examine below examples and layout rules.

Color plays a crucial role in our identity. By using them, we ensure consistency of our logo looks. Our logo is always presented in one of the following colors.

We’re full of energy and ideas. That’s why we like to be in color so we can better express our creativity. We use these gradient patterns and create more to identify our products and express our uniqueness and creators talent.

By using our defined design typeface we are consistent across the board. No matter is it device labels or marketing brochure, it’s always the same unique look that makes us stand out and be recognisable.